BP is a multi-disciplinary creative and brand director. This page presents a sampling of past & present projects.
An ever-evolving practice.
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Architecture is a creative studio founded by Virgil Abloh, embedded in Nike. Architecture exists to bring black creators and creativity to the forefront of the brand.
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Luna Luna is the world’s first ever art amusement park. Featuring rides, games, and attractions by Basquiat, Haring, Hockney, Dali, Lichtenstein, Delunay, and so many more.
Luna Luna lives on today as a touring experiential art exhibition.
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Iconic “Boring” Brand campaign for Nikecraft GPS.
Nikecraft is a collaboration between Nike and contemporary artist Tom Sachs. GPS (General Purpose Shoe) is the latest iteration of product made for the artist in everyone.
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Creation and campaign for Nike x Virgil Taschen book detailing the process and methodology behind one of the worlds most beloved footwear collaborations, The Ten..
Together with Architecture, prioritized the release of the book to black-owned, mom and pop, bookstores across the globe during the pandemic.
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Brand Campaign and activation for the last great footwear collaboration.
Two hundred pairs of the limited-edition trainers fetched a total of $25.3 million, with proceeds going to the The Virgil Abloh™ “Post-Modern” Scholarship Fund, the most valuable charitable sale at Sotheby’s in nearly a decade
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Brand campaign images for Stetson.
A study on unique expressions of blackness thorugh a photo series with Ramontay, a black cowboy living in the pacific northwest.
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Campaign for Billie Eilish first footwear release with Nike.
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Brand campaign and brand activation for Nike x MMW apparel and footwear launch.
Matthew Williams (Alyx, Givenchy) 3rd collection with the brand put to the test in Aspen, CO.
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Film production and brand campaign w/Architecture & Saint Heron.
Premiering at Sundance 2022, Sub Eleven Seconds, a documentary short film that follows Sha’Carri Richardson during her 2021 Olympic Qualifiers in Eugene, OR.
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Brand strategy for A$AP Rocky’s spirits brand Mercer+Prince c/o Global Brand Equities.
Born at the intersection of art and culture, Mercer + Prince is a Canadian whisky that is defying the traditional rules surrounding the whisky industry.
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Brand Campaign and activation for Nike x Acronym Vapormax featuring John Mayer.
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Brand Campaign for Nike x Billie Eilish.
We turned Goodwill on Fairfax into the first ever official Nike & Jordan vintage pop-up.
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Brand strategy for Kevin Hart’s spirits brand Gran Coramino c/o Global Brand Equities.
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Brand campaign for the release of Nike’s largest DTC collaboration product drop to date. 50 iterations of the iconic Dunk Low meticulously designed by Virgil Abloh.
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Brand campaign and execution for Martine’s first collection with Nike. Cleverly sold through Craigslist.
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On-going partnership with Nike & Rosalia. Expanding the world of sport through movement with Rosalia. Highlights: Custom Espadrille AF1s, Air Max Day Campaign, and Global Brand OOH Campaign ‘Play New’.
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Nike x Cactus Plant Flea Market apparel and footwear launch.
Short film, stills and creative w/ Cactus, directed by WHITETRASHTYLER.
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Bringing together Nike’s powerhouse collaborator cast to celebrate sport and innovation at NYFW.
Photo by JIMJOE & Sami Janjer
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20 NIKE x OFF WHITE - TRACK & FIELD (PARIS FW)
21 NIKE x OFF WHITE - YOU CAN’T SKATE IN THOSE!
22 NIKE ISPA - FIRST COLLECTION
23 NIKE x SACAI - APPAREL COLLECTION w/NAOMI OSAKA
24 NIKE x JUN TAKAHASI - GYAKUSOU
25 NIKE x OFF WHITE - AF1 Mid
26 NIKE ACG by ERROLSON HUGH (ACRONYM)
27 NIKE x OFF WHITE - TRAINING APPAREL IN MARFA,TX
28 CEELO GREEN x GOOGLE - ROBIN WILLIAMS VIDEO
29 CEELO GREEN for JETBLUE AIRLINES
30 SXSW SERIES - THE NOM NOM (Exec Producer)
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