BP is a multi-disciplinary creative and brand director. This page presents a sampling of past & present projects.
An ever-evolving practice.
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MINNEAPOLIS
Role: Brand Director
This project was groundbreaking in the sneaker industry, as it introduced a low-cost, highly accessible shoe, challenging the norms of today's market where exclusivity often dictates value. Our strategic partnership with Kohl's for the retail launch further emphasized our commitment to democratizing fashion. This innovative approach not only disrupted traditional distribution channels but also set a new precedent for accessibility in high-end sneaker culture.