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BP is a multi-disciplinary creative and brand director. This page presents a sampling of past & present projects.

An ever-evolving practice.

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MINNEAPOLIS
NEW YORKLOS ANGELES
07 BILLIE EILISH x NIKE
DOC 234—34/2


Project: Billie Eilish x Nike Partnership
Role: Brand Director
Billie’s first proper sneaker release with Nike

Eilish's AF1 High also emphasized sustainability, with the synthetic nubuck upper made of 80 percent recycled materials and details of recycled polyester. Even the midsole utilized recycled NikeGrind rubber. This release, which took place in April 2022, was a testament to Eilish's commitment to environmental consciousness in her collaborations.